L’Oréal Richesse

Demi-Permanent Hair Color

loreal_richesseLong lasting color and shine treatment. Ammonia-free conditioning color. Rich, natural tones to enhance the natural base.

Hair Type / Target:
Consumers with up to 50% white hair who want a glossy rich touch of color that will gradually fade away.

Rich reflects for lustrous, glistening hair with a sophisticated blush of color.

Over 45 rich shades, in 9 shade families for ultimate versatility. 4 pastels, 3 Hi. chroma mixers, 1 Clear.